Comcast’s free streaming television service Xumo is launching several new genre-based music channels that will be programmed by terrestrial broadcaster iHeart Radio, the companies announced on Thursday.
The channels will include music streams that share branding with several Format Lab stations that have been available to stream through the iHeart Radio app for years, including stations for country, 90s, dance and alternative music.
“We’re proud to announce our partnership with Xumo as we launch our lineup of always-on iHeart Radio music channels within Xumo’s electronic programming guide,” Jessica Jerrick, an executive in charge of digital distribution at iHeart Radio, said in a statement.
“iHeart Radio’s genre-based stations are the perfect soundtrack for living rooms across America, and with complementary visuals, we think they will also offer a beautiful and engaging backdrop for any listening occasion,” Jerrick said.
In addition to the free music streams programmed by iHeart Radio, Xumo also offers music and concert channels from Vevo and Stingray Group.
Xumo offers dozens of live television and movie streams for free, in a similar fashion to Paramount Global’s Pluto TV. The service is available on Apple TV, Android TV (Google TV), Roku and Amazon Fire TV devices as well as for Apple and Android smartphones and tablets.
Xumo also runs natively on Comcast’s own X1 platform, which powers the cable company’s X1 and Internet-only Flex TV boxes. Comcast acquired Xumo in early 2020.